Afends.
Project
Graphic Designer for Afends, a coastal fashion label, assisting in design, marketing, social media and content creation.
Goal
Collect and create content for Afends to help promote new collection drops through photography, video and design.
Design Contribution
Social Media - Instagram Content
Content Creation
Branding
Video & Animation
UI / Website Design
Photography retouching
Illustration & Sale Artwork
Afends family.
Afends is a street and coastal fashion label based in the Northern Rivers. Afends brand and culture leans into Surf, Skate, Youth, Street and Hemp. Check them our here
As Designers our role was to expand the Afends brand by marketing clothing collections released through Campaign Shoots, Video, Social Media, Web Design, Events and Sale artwork.
Nick Parko video
Social Media Content.
Alongside Media Coordinator & Creative Director, my role as Graphic Designer was to plan, collect and create content for Afends Instagram. With 230,000 followers Afends relies heavily onto social media content to promote new collections (dropping every 6 weeks), site sales, directing customers to their site and overall growth.
Based on our users engagement, we created a formula that we could follow to guide us on weekly posts and scheduling. These posts would consist of new collections, campaign videos and shoots, culture, surf / skate, product flat-lays, hemp related content and fabrics, models and influencer marketing. As well as keeping our overall brand look and feel, we tracked these posts and utilised the data to help us decide on what we would post over the next 6 weeks throughout our new collection
Campaign shots / photoshoots would often be marketed alongside artists artwork. These collages and designs would be put together as posts & content for new collection releases via Afends Instagram and website.
I created artwork through illustration and animation to promote upcoming events and use over social media platforms for big brand / site sales throughout the year.
My design contribution at Afends included Social Media - Instagram Content, Content Creation, Branding, Video & Animation, UI / Website Design, Photography Retouching, Illustration & Sale Artwork